I am Natan Mercedes, passionate about technological innovation.
Specialized in eCommerce, digital marketing, and fintech. Since 2016, I have helped more than 400 entrepreneurs and companies scale their businesses in the digital world.
My background spans from leading Brokealty, a revolutionary fintech for the real estate sector, to founding Pay2Commerce, focused on payment solutions for merchants in the US and Latin America. I also run SEO Consulting, a company focused on digital marketing, web development, and brand positioning on the internet.
As the founder and CEO of Brokealty, I lead a technology company specializing in developing digital solutions for the real estate sector. Our platform is designed to digitize, automate, and scale key processes that previously required time, manual effort, and disparate tools. Our approach enables construction companies, agencies, and real estate agents to manage their operations with greater agility, precision, and control from a single technological environment.
Customer management and automated follow-up to optimize the sales cycle from first contact to closing.
Managing KYC forms for identity verification and regulatory compliance.
Centralized control panel with metrics, reports and analysis tools for strategic decision-making.
Driving the Digital Future of Business in the United States
As CEO and co-founder of Pay2Commerce, I lead a technology company specializing in the development of software, web and mobile applications, CRM, ERP, and customized digital solutions, with a strategic focus on e-commerce. Our mission is to simplify and empower business digital transformation by providing technological tools that improve efficiency, automate processes, and accelerate business growth.
We develop custom software: We create customized technological solutions such as CRM, ERP, management systems, and eCommerce platforms tailored to the needs of each business.
We design web and mobile applications: We build functional, scalable, and secure apps that improve the user experience and optimize internal and sales processes.
We digitize and automate businesses: We help companies modernize their operations by integrating technology that automates tasks, improves productivity, and reduces operating costs.
We integrate payment systems and platforms: We connect your digital tools with payment gateways, accounting services, and external platforms for seamless, centralized operations.
Boosting Brands in the Digital World
Founded in 2016, SEO Consulting is more than just a marketing agency; it is a strategic partner for companies looking to stand out in the digital environment. We specialize in online brand positioning, helping businesses of all sizes reach their full potential online.
Brand Positioning on the Internet: Advanced SEO strategies to improve search engine visibility and attract quality organic traffic.
Digital Marketing: Social media advertising campaigns, Google Ads, email marketing and content strategies to connect with your audience effectively.
Application and Web Page Development: We create custom websites and applications, optimized for performance, security and user experience.
Mobile Application Design: Development of intuitive and functional apps for iOS and Android, adapted to the specific needs of each client.
“It's not just about creating companies, but about building solutions that impact lives and transform industries.”
Share my vision on: Fintech or eCommerce trends, Marketing strategies for digital businesses, Innovation in the world of payments and Lessons learned on the path of entrepreneurship.
Do you have a project that could transform the market? Do you want to connect to explore collaboration opportunities?
How I Do It
My approach to transforming ideas into impactful realities is based on four fundamental pillars that guide every project, decision and strategy I lead.
Innovation at Every Step
Innovation is not a goal; it is part of my DNA. I lead teams that are at the forefront of technological development, ensuring that every solution not only solves current problems, but opens up new opportunities for my clients’ growth. Every project is an opportunity to redefine the possible and challenge the boundaries of the conventional.
Collaboration and Leadership
I firmly believe that success is a collective effort. I work side by side with technology, marketing and business experts to create holistic and effective solutions. My leadership style focuses on empowering people, fostering an environment where every voice counts, every idea matters and growth is a shared process.
Resilience and Passion
Every challenge is an opportunity in disguise. Resilience and passion define not only my career, but that of every team I lead. I face obstacles with a growth mindset, learning, adapting and exceeding expectations. My passion is reflected in every project I undertake, driving me to always go one step further.
Empower and Facilitate
My ultimate purpose is to empower others and facilitate their path to success. Whether through technology, business strategies or leadership, I seek to create environments where people and companies can thrive. It's not just about building solutions, but about creating opportunities, removing barriers and paving the way for others to reach their full potential.